For Lauren Rash, it’s the little things that have snarled production at her tent factory here, like the many shades of black Velcro.

Her company, Diamond Brand, just launched a new line of high-end wall tents called the Liminal, thick with vents and fasteners demanded by discerning campers. But that means using lots of Velcro. And that’s a problem, because black Velcro comes in many shades, depending on the type of raw plastic resin used to make it.