KeAnne Hoeg is the director of data management systems, marketing and reporting at NC State University Industry Expansion Solutions (IES). She describes her job as “playing with data.” Her data and reporting group manages required reporting to stakeholders, several internal applications, including the Salesforce CRM system, the Manufactured in North Carolina supply chain website, reporting development, and data analysis and visualization. KeAnne also oversees marketing for the organization, with her marketing team responsible for multiple websites, branding, market research, collateral development, writing, podcasting, social media and video production. Before moving into this position at IES, she worked in IT and marketing as a web developer and social media manager. KeAnne has a B.A. in English from Meredith College and an MLS in library science from UNC-Chapel Hill.