Maintaining an active and engaging blog on your company’s website is a great way to increase customer engagement. Organizations that blog receive 97% more links to their webpage resulting in more online traffic. Not only can a blog improve your thought leadership in the industry, but all of the major search engines also rely on bots or web crawlers to identify and index any new content that is included in the search results. A website’s search engine ranking has an enormous impact on the number of potential visitors it attracts and its rankings are constantly updated via the indexing process. So, as more and more content is indexed from your site, the site’s ranking is likely to improve its position. Bottom line—blogs are a win-win situation. Here are seven ideas to help you kick start or upgrade your organization’s blogs. Learn More→